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iRostrum

Real-world auction operations

See how organisations run professional auctions under their own brand — and how different operating models work in practice across a range of sectors and use cases. These case studies show how auction activity is introduced, structured, and evolved over time, from initial launch through to ongoing, repeatable operations.

 

100% Sell-Through on Berry Bros. & Rudd’s First Online Auction

Wine & Spirits | Single Seller

A heritage wine merchant introduced a Single Seller auction model to run auctions under its own brand — achieving a ‘White Glove’ sale from launch.

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JC Auctions’ Live Debut: A New Chapter for Paul Fraser Collectibles, Powered by iRostrum

Fine Art, Antiques & Collectables | Single Seller

A trusted name in collectibles stepped into LIVE auctions with a branded platform — delivering a confident, high-energy debut that set a new benchmark.

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Maak: running a specialist Multi-Seller auction model under its own brand

Fine Art, Antiques & Collectables | Multi Seller

A specialist auction house built around curation and presentation established a branded online auction model — enabling it to manage consignments at scale, maintain direct bidder relationships, and deliver a consistent experience aligned with its reputation.

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Running a subscription-based auction model under their own brand

Classic Cars & Automotive | Single Seller

Seconds Auctions introduced a subscription-based approach to online auctions, enabling them to run ongoing sales, build a repeat buyer community, and maintain full control of the bidder experience under their own brand.

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Operating a high-volume auction business under their own brand

Business Assets | Single Seller

Flex IT Auctions runs frequent, high-volume auctions as part of its core business, requiring consistent performance, operational control, and a reliable bidder experience under its own brand.

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How Wellard secured a $50 million sale through an iRostrum-led auction and saved substantial brokerage fees

Agricultural & Industrial | Single Seller

Wellard conducted an independent online auction with strict bidder access and full oversight, enabling a high-value asset sale with regulatory confidence and control.

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Running a professional charity auction under their own brand: ONGD-FNEL’S success story

Charity & Not-for-Profit | Single Seller

ONG-FNEL delivered a fully branded online charity auction, enabling them to run a professional, compliant, and bidder-friendly experience aligned with their values — without relying on third-party platforms.

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